I Really Do Like to Sell Things. Here’s Why
Hi again, all my friends, family, foes, fiends, and all you funky folks.
Let me tell you something—I love selling. Always have. There’s a rush in it, a thrill, an art to the game. Whether it’s selling cars, selling classic rock on Sky7Music, or selling you on my latest online item (like www.roadmapmogul.com), I get a kick out of the deal.
Some people dread sales. They think it’s pushy, slimy, or just plain stressful. Not me. To me, it’s a dance. A conversation. A chance to connect, persuade, and—when done right—leave both sides grinning like they just pulled off a diamond heist.
Why Selling Gets Me Pumped
Selling isn’t just about money (though, yeah, that’s nice). It’s about the moment—the back-and-forth, the psychology, the little victories. When you close a deal, it’s not just a transaction. It’s a win. And I love winning.
Take car sales, for example. I’ve sold plenty of rides in my time, and every one has a story.
The ’67 Mustang & The Reluctant Buyer
A few years back, I had this gorgeous ’15 Mustang GT—cherry red, V8, the whole nine yards. A guy came in, looked at it, and said, “Nah, too much. I’m just browsing.” Classic brush-off.
But I could see it in his eyes—he wanted that car. So instead of pushing, I just said, “Hey, no pressure. But tell me, if money wasn’t an issue… would this be your dream ride?”
He paused. Then smiled. “Yeah. Yeah, it would.”
Boom. That’s the moment. We talked, I worked the numbers, and by the end of the day? He drove off in that Mustang, grinning like a kid on Christmas. That’s the rush. When it comes down to it, if I make someone happy, I get happy!
The Nervous First-Time Buyer
Then there was the college kid who needed his first car but was scared of getting into debt for it, or ripped off. His dad was with him, arms crossed, playing the “I don’t trust car salesmen” role.
I get it. So I flipped it—I undersold. I showed him a solid, affordable Honda Civic, pointed out the flaws (“This scratch here? Yeah, that’s why it’s priced lower”), and gave him the “Look, if it were my kid, I’d say this is a fair deal” talk.
The dad’s shoulders relaxed. The kid lit up. They bought it that day, and the dad even shook my hand. That’s how you sell—by not being the slimy, high pressure stereotype.
Selling the Rock on Sky7Music
Now, let’s talk about my other sales gig—being on the air at Sky7Music, spinning classic rock as “The Dean of Rock & Roll.”
Here’s the thing: Radio is all about selling. I’m not just playing songs—I’m selling a vibe, a moment, a feeling. When I cue up “Sweet Child O’ Mine” or “Bohemian Rhapsody,” I’m not just hitting play. I’m selling nostalgia, energy, that “Hell yeah!” fist-pump. (making someone or everyone, I hope, happy, so I get happy!)
And when I talk between tracks? That’s salesmanship too. I’m convincing you to stay, to listen, to care. It’s the same thrill as closing a car deal—just with more Led Zeppelin or Rob Zombie.
The Hustle Never Stops
Outside of cars and radio, I’m always finding new ways to sell. My site DeanBensonRocks.com? That’s me selling my brand. Roadmap Mogul , you bet? Selling a mindset. Even my Stan Store—where I hawk my eBooks,—is just another way to keep the game going.
Because here’s the truth: Life is sales. Every conversation, every pitch, every handshake is a chance to persuade, excite, or inspire. And if you do it right? Everybody wins!
So whether I’m talking cars, cranking tunes, or hustling my next big thing, I’m all in. Because selling isn’t just what I do—it’s who I am.
Rock on, my friends. Classic Rock on.
Dean Benson, "The Dean of Rock & Roll," on Sky7Music.com middays!Also see me on https://www.deanbensonrocks.com for more articles.And my other "Stuff" at: https://www.deanbensonrocks.io.Also: https://stan.store/DeanBensonRocks.And of course, www.roadmapmogul.com.